Lance Armstrong Coming to Haines City As Participant in Ironman Event May 20

Participation part of newly announced partnership between Ironman and Lance Armstrong Foundation

Haines City, FL (February 10, 2012) — While all of Polk County was already excited about hosting an Ironman 70.3 event in May, the excitement has now built to a fever pitch as it was announced today that one of the participants in the event is one of the most well known athletes in the world. The Lance Armstrong Foundation announced today a new partnership with Ironman to help raise more than $1 million for people affected by cancer. Lance Armstrong, cancer survivor, champion cyclist and the Foundation’s founder and chairman, will compete as a professional athlete in several Ironman and Ironman 70.3 races, including Ironman 70.3 Florida, held at Lake Eva Park in Haines City. Haines City will host the Ironman 70.3 event May 20, after the event was recruited to Polk County by Polk County Tourism and Sports Marketing in 2011. The event will be held annually in Haines City through 2016. Also part of the weekend will be the IronKids Florida event that will take place on Saturday, May 19, also held at Lake Eva Park in Haines City. The IronKids Florida event features a swim in Lake Eva, out-and-back bike course and finish with a run through Lake Eva Park and is for children ages six to 15 who compete in different divisions.

Other races Armstrong will participate in throughout the world include: Ironman 70.3 Panama, Memorial Hermann Ironman 70.3 Texas, Ironman 70.3 Hawaii and Ironman France. Armstrong is racing with the goal of qualifying for the Ironman World Championship in Kailua-Kona, Hawai’i, on Oct. 13, 2012, and will be competing as a member of Team LIVESTRONG, which is adding these Ironman and Ironman 70.3 races to its endurance events series designed to raise funds for people affected by cancer. “I am grateful to Ironman for partnering with LIVESTRONG to raise funds and awareness for people affected by cancer,” said Armstrong. “In my career as an athlete and as a cancer advocate, I’ve learned that progress demands partnership, but it’s not without a struggle. And that’s what Team LIVESTRONG is about – it’s about purpose; it’s about challenge and it’s about empowering survivors to fight like hell. There’s progress to be made with cancer and we invite anyone up for the challenge to join Team LIVESTRONG.

“At 13 years old, Lance got his start in triathlon by racing in the IronKids Series,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation. “At 16 years old, he went pro and was considered a star in our sport. At only 18, he was racing against the best triathletes in the world: Mark Allen, Dave Scott and Scott Molina. We are happy to have him return to our sport. Lance is a fierce competitor and his involvement with Ironman and Ironman 70.3 is good for triathlon.”

“Lance’s involvement at perhaps the toughest one-day event in all of sport sheds light on what surviving cancer can mean to millions around the world,” said Scott Tinley, two-time Ironman World Champion and Ironman Hall of Fame Inductee. “I remember Lance as a determined kid who channeled that competitive spirit into an amazing career as a cyclist, survivor and advocate for survivors of a horrible disease. A partnership between LIVESTRONG and Ironman will further improve the lives of people affected by cancer. People need to realize that Lance’s foundation represents the use of sport to improve our world. There are only positive things that can come from having Lance join the Ironman family.”
“It is exciting to see Lance Armstrong, one of the greatest-ever endurance athletes, coming back to race triathlons in 2012,” said Craig Alexander, three-time Ironman World Champion and two-time Ironman 70.3 World Champion.

“Lance is an exceptional athlete; he’s the type of person who wants to excel and be the best at whatever he puts his mind to,” said Chris Lieto, multiple Ironman and Ironman 70.3 champion. “I’m excited to see how his participation in our sport will draw attention to what it takes to be a triathlete and how challenging it can be. It will definitely bring triathlon more into the mainstream and I know pro athletes, including myself, will look forward to racing with him at future events.”

Parts of this release, including quotes, originally from: www.ironman.com

About World Triathlon Corporation
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. The WTC portfolio includes Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year. Supported by partners including Timex, PowerBar, K-Swiss and TYR, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978. For more information, visit www.ironman.com.

About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action against the world’s leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand — LIVESTRONG — and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised $450 million for the fight against cancer. For more information, visit LIVESTRONG.org.

About Polk County Tourism and Sports Marketing
An initiative of the Polk County Board of County Commissioners, Polk County Sports Marketing is responsible for recruiting sporting events to Polk County and marketing the county as a venue for competitive sporting events and recreational sports such as golf, tennis, cycling and water skiing/boating. During the past year, 225 PCTSM events generated more than $130 million in economic impact for Polk County. Polk County Tourism and Sports Marketing is Florida’s only sports commission to be awarded both the coveted “Sports Commission of the Year” award by the Florida Sports Foundation and the Sports Organization of the Year by the Governor’s Council on Physical Fitness and Sports.